Demetrio Mauro: From Fisherman to Passionate Coffee Trader
Caffè Mauro was founded in 1949 in Villa San Giovanni, a coastal town in Calabria, southern Italy.
Founder Demetrio Mauro was born in 1905 and worked as a fisherman before the Second World War pushed him toward a new path. He turned his love of coffee into a business, starting with a small roastery in an old warehouse near the harbor with a capacity of just 20 kilograms.
Early success led to an important step in 1958. The original site no longer offered enough space for growing demand, so Caffè Mauro moved into a new factory covering 10,000 square meters across four floors. Rising demand later required expanding the site to 15,000 square meters.espresso and filter coffee, that means precise, layered cups with distinct profiles. Single origins, carefully composed blends, and seasonal lots make the range relevant for everyday brewing and more exact home barista routines alike.
In 1997, an even larger facility opened in the industrial area of Villa San Giovanni, spanning more than 37,000 square meters. It remains one of the most modern coffee production sites in Europe today.
Considering that a small roastery producing just 20 kilograms a year grew into an operation turning out 300 kilograms a day in 1952, 1,500 kilograms in 1957, and eventually 30,000 kilograms daily, Caffè Mauro can look back on a remarkable growth story.
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Caffè Mauro Coffee: Entrepreneurial Vision and Talent
Packaging coffee that had previously only been sold loose was Demetrio Mauro's defining business idea.
By the 1960s, Caffè Mauro coffee was on the shelves of grocery stores and large supermarket chains across Italy.pour over brewers, or an AeroPress because acidity, sweetness, and structure stay clearly defined.
Outstanding quality and inventive marketing helped the brand stand out. Distinctive packaging drew attention at a time when few businesses spoke of "marketing" at all, and combined with traditional advertising and steady promotions, it built strong brand recognition.coffee for fully automatic coffee machines when body and balance matter more than sharp contrast.
In 1986, Caffè Mauro opened sales offices in Milan to expand distribution and stay close to Italy's major commercial centers.
Consistently High Quality
The company's production philosophy is built around exceptionally high-quality blends.
Caffè Mauro imports green coffee from Africa, Brazil, Central America, and Asia. This deliberately broad sourcing was chosen to build a wide selection that can serve every corner of the global market.
Every batch is processed according to strict quality standards before being sold in Italy and worldwide. A passion for the product and for outstanding taste drives Caffè Mauro to subject its coffee to careful control at every stage, from roasting through to the finished cup.coffee grinders needed for finer grind control.
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Italian Roasting Tradition with Remarkable Excellence
Caffè Mauro stands for unmistakable flavor, built on Italian roots combined with a genuine tradition of roasting.
Every member of the team works daily to make Caffè Mauro even better. The company sees its mission as helping to spread Italian espresso culture, and with it Italian lifestyle, to coffee lovers around the world.whole beans, coffee for espresso machines, and brewing-specific options such as coffee for pour over or coffee for French Press.
Today, Caffè Mauro coffee is available in 35 countries and can be found in bars, restaurants, and retail stores.filter coffee accessories, espresso machine accessories, and practical coffee scales for more consistent results.
What defines Caffè Mauro coffee?
Caffè Mauro stands for authentic southern Italian roasting culture. The beans are roasted slowly and gently using the traditional tostatura lenta method. This process reduces unwanted acidity and creates an intense, full-bodied aroma. At roastmarket, you can buy Caffè Mauro's characterful blends online and bring a piece of Italy home.
Which Caffè Mauro coffee works best for espresso?
For a classic Italian espresso, Mauro De Luxe is an excellent choice. This blend of Arabica and Robusta beans creates a dense, stable crema and delivers a bold flavor profile with notes of chocolate and roasted nuts. You can buy this and other espresso blends from Caffè Mauro as whole beans at roastmarket.
Can I use Caffè Mauro coffee in a fully automatic coffee machine?
Yes, Caffè Mauro coffee beans work wonderfully in a fully automatic coffee machine. Balanced blends such as Mauro Vending Value develop their full aroma especially well this way. The dark roast delivers an intense flavor with low acidity, ideal for café crema or espresso from a fully automatic machine. Find the right variety for you at roastmarket.
What does typical Caffè Mauro coffee taste like?
Caffè Mauro coffee embodies typical southern Italian flavor. The coffees are bold and intense in aroma, yet pleasantly low in acidity. Full-bodied notes of dark chocolate, cocoa, and roasted nuts are characteristic. These flavor profiles come from slow, gentle roasting, an art that Mauro has perfected and that you can discover at roastmarket.



















